In a world where visuals sell – an image post on Facebook gets instant likes, and YouTube with its audio-visual appeal is a runaway success, it is no surprise that hiring is now all about attracting eyeballs!
Social media hiring is already big in India with companies vying to innovate in this medium, and GE India certainly is leading the way. “In today’s world where everyone is connected online, the one way to connect eyeball-to-eyeball with new age talent is through a medium it knows well — which is social,” according to the talent recruitment social media strategy leaders at GE India. The company has been leveraging Facebook, YouTube and LinkedIn to run targeted job campaigns and attract talent. HOW IS GE INNOVATING IN THIS FIELD? GE does extensive video shoots of key people in the functions it wants to hire in. The video not only showcases hiring managers/teams talking about their roles but also gives the candidates a peep into the company’s work environment. “We want to take candidate experience to the next level, since for a candidate to see their potential hiring managers/ teams talk about a role in which they are interested in, is definitely a wow factor,” says the social media strategy team. “Using social media allows you to reach out to far more people than you could have earlier, and it also gives candidates a chance to see what the brand is all about before they apply.”
GE India launch edit s Careers YouTube handle with the ‘Life at GE India’ video last year which spoke about GE’s employee value proposition and its culture. The video received an overwhelming feedback from prospective candidates and got over 160,000 qualitative views. This led to the concept of hiring-focused videos and the response has been highly positive. Compared to last year, social media hire closures have seen a threefold jump for GE and they are optimistic of the trend growing. The hiring process has also become a lot more open, costeffective and has resulted in a faster turnaround time for the organisation.
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