Digital...Digital....Digital.....you can find this word every where. No matter you are a student or a professional, businessman or entrepreneur, housewife or working woman, retired or a active employee....you are listening this magical term every where. In fact you feel that the whole world is revolving around digital.
But is it a reality or an illusion ? All over the world, digital is propagating like any thing and spreading it's influence up to a great extent. Be it a hard core business or brand promotion, education or simply selling entertainment.....it need to be run and ride on digital landscape.
Some adopt digital with complete objectivity, after doing fair research, trends study and overall outcome in mind. But majority of people adopt digital for wrong reasons. One of the prominent reason behind this adoption is to experience the ''Over night Success and Over Night Magic'' with no efforts. This is the most unfortunate part of the Digital Industry. Unfortunately the people who advocate digital platform have wrong intentions. They want to make quick money by encasing the false story of Digital Boom. This is killing the digital at a fast pace.
Many industries are victim of this over selling concept of digital. Real Estate Industry is the worst victim of this trend and this is followed by eCommerce Industry. We read so many news that some one who has adopted digital became billionaire overnight but no one is talking about the failure rate . We do not have data of Crash Businesses on Digital Landscape.
This is the high time to think, evaluate and do some ground work so that 'beautiful concept of digital' should not die an unmatured and untimely death.
We should not go with Digital for wrong industry !!!
The story does not finish here !!!
Stay Tuned to get more on it !
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